Blog Details

How Much Should You Charge for Your DJ Services?

Whether you’re just starting out as a mobile DJ or you’re an experienced veteran, the price you charge remains a tricky proposition. This is why it is one of the most commonly asked questions for new DJ’s who are trying to start their own business. What you can charge depends on a variety of factors, for example, if you’re a new dj with little reputation you can’t price yourself out of the market and equally charging too little will make people suspicious of your talents.
 

The following guide will help you decide what to charge your clients when DJing at their party, wedding or birthday event as a mobile DJ.
 

Where to Start

For a brand new mobile DJ a good idea would be to work out what your local competitors are charging, the easiest way to do this would be to get quotes from them over the phone or via email as if you’re a normal punter. If you’re a specialist in a particular style, consider who your direct competitors are and find out how much they charge.
 

Once you’ve spoken to a few different DJ’s and got quotes - including their usual set length - you can calculate an average price for your area. You can then price yourself somewhere you feel comfortable with compared to your competitors. As previously mentioned you don’t want to be too cheap or too expensive, if you’re the cheapest people will think you’re not up to the job and you don’t want to get gigs just by undercutting people (it brings everyones fee’s down if someone is constantly undercutting). You should aim to build up a reputation for your talents and what a great job you do, this will grow over time and so will your referrals.
 

Fixed Running Costs

However whether you’re a brand new mobile dj or an experienced vet you’ll still have several fixed running and equipment costs, just basing your price on the average of what others charge will not always meet your costs. The following videos by John Young of Disc Jockey News are great guides to making sure you’re charging the correct rates to cover your costs, he shows that some mobile DJ costs are much less obvious than others:
 

Video (Part 1) - https://youtu.be/r6FbE4cJTBk

Video (Part 2) - https://youtu.be/WyNaDSyLlFE
 

Discounts

Once you have a base price that covers all your fixed running costs and pays you for your time, you should stick with that price and generally not change it. It is also worth noting when discussing gigs with potential clients giving them an idea of your costs, helps them understand its not as simple as just turning up to play - they’re unlikely to understand the cost and time that goes into your business.
 

However, you should be willing to offer discounts within certain boundaries. If you’re regularly working with someone every few works or every month negotiating a ten or twenty percent discount to secure the work may be beneficial. Another circumstance in which it would be ok to reduce your price is if someone wanted you to DJ for an hour or two less than you would normally, but always remember your fixed running costs will remain the same!
 

If it is one of your quiet months you may consider charging slightly less for your services, but this is something you should never be doing in the your busiest months of the year (i.e the summer for weddings).
 

We’ll return next week with a guide to what you should be charging as a club DJ starting out in the industry. We hope this helps and remember, get paid what you think you’re time is worse! No one wants a race to the bottom.

19/04/2015
0
Admin