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Should you back your work with a guarantee?


I was browsing Twitter this morning and came across a tweet from Alan Marshall. I visited his website and noticed he offers a money back guarantee. This got me thinking..

 

Should DJs start offering a money guarantee?
 

 

I can only assume as you’re reading this blog that your automatic reply would be no.. but think about it for a second.. If you were to offer your clients a money back guarantee you’re more likely to get the gig... but you’ll also have to honour the guarantee if you under-perform what you promised.

 

Right now you may be thinking of all the bad experiences you’ve had with clients e.g. paying late.. but don’t let a few bad experiences ruin all the other positive experiences you’ve had with your clients.
 

Couples First Dance at Wedding
 

99% of people are genuine and will tell you if you’ve done a good job. You may get a few bad ‘eggs’ telling you that you didn’t do a good job but to help your case make sure you’ve got video evidence of your work. Ensure you have videos of the dance floor being filled, people having a good time and playlist requests being answered.

 


Skip to 24 seconds - you'll see the DJ taking requests.

 

As a DJ what do you think? Would you offer a money back guarantee to your clients? Let us know in the comments section below.

Blog inspired by Alan Marshall and written by Sanjeev Bouri

24/09/2016
7
Admin
"Alan Trevor Whittaker"
Posted 24 September 2016

A DJ is only as good as their audience. You can throw everything at an audience but if they are not in the mood ........

"Sanjeev"
Posted 24 September 2016

True, the crowd can be in a bit of a funk sometimes.. but how often does that happen? Would that deter you from offering a guarantee altogether?

"Alan Trevor Whittaker"
Posted 24 September 2016

What we can do is get recommendations from people who have used us in the past.

"Sanjeev"
Posted 24 September 2016

Fair enough and I agree but this was about going the extra mile for your customer.. it's to add value to your business and bring in the sale. It's on top of your recommendations and may add value to the feedback left by customers as they may include that selling point in the feedback left. It's definitely a tricky one.

"Joe Simpson"
Posted 24 September 2016

I offer a 100% money back guarantee myself. Basically if they can look me in the eye and tell me it was crap and my performance had a negative impact on the evening, they get their money back. Never had anyone use it though.

"Andy Przybyla"
Posted 24 September 2016

Im happy to, so long as a very good reason is given and not that - hmm they just didn't like it

"Alan Granville"
Posted 24 September 2016

Yeah. Same as any trade