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Why DJs are Being Squeezed to Lower their Price

DJs are being squeezed to lower their price – 3 Minute Read – By Sanjeev Bouri

Have you noticed when a DJ agency or promoter contacts you they’re always asking for your best price. As you know a promoters’ smartphone is full of DJs… so the ball is in their court. Fair enough you get a gig but but the price is always driven down for the gig. That’s a fact.


Why? Because you’re competing against other DJs in the promoters’ phonebook.



Why should it be? Your time is worth money! Good money! You’ve taken the time to craft your skill so why lower your rate to fund a middleman?


  • The hours you spent practicing
  • Buying new music
  • The travel cost incurred
  • The cost of your DJ equipment


It all adds up.


I find this really annoying. It bothers me and online DJ agency websites are doing the same. Have you noticed when a booking comes through an online agency it’s sent to other DJs too – so your all competing for that one gig and the price is automatically driven down (again) as the only deciding factor (for the customer) is now price and not quality.


The DJ industry has been turned upside down by that very model. Online DJ agencies and DJ promoters’ have become a funnel for bookings where the common factor is that the lowest bid get’s the booking.


I don’t have anything against DJ promoters or online agencies – I just think they’ve been doing it wrong and it’s doing a disservice to the entire DJ industry.


Think about it for a second – right now you’re probably registered to online DJ agency where you pay some sort of fee. You receive an email for a gig… BUT every DJ in your area receives the same email as you. Sad Face Emoji


A photo posted by @rateddjs on


Initially when you registered to that agency and received your first email of a gig you would’ve experienced the ‘wow, this is how this site works’ moment.


But how many times have you actually got a booking confirmed? Maybe the 30 other DJs who received the same email as you were faster at replying…. Thinking


The fact that online DJ agencies are spreading gigs amongst multiple DJs in one area is the same reason why I launched Rated DJs – to stop the price of DJs being driven down by middlemen.

Again, your skill is valuable and you should be paid the fee you set!


When I was designing Rated DJs on paper I made sure we were different. If you receive a booking request on our website, it’s only because a customer visited your DJ profile and found the content on your profile good enough to making an enquiry.


Click here to see how Rated DJs works (Flow Diagram)


My vision is simple. To give back control to customers and DJs.

"Car at Discosounds"
Posted 27 April 2016

Interesting! Having been playing records since 1964.. In those early days the number of the larger roadshow Dj's could be counted on both hands., and work was obtained from all over the UK. Promoters, rogues and anybody that had a Hall wanted a DJ. The traditional Agents were more interested in putting on Summer shows at the end of the Pier, and didn't understand the new trend of people paying money to hear records being played. Building a relationship with genuine promoters was both costly and sometimes non profitable. However, it's all part of establishing a following.. Today the world and his Uncle can be a DJ, free downloads, poor equipment, uninsured and untested equipment, adds to the downward pressure on price. Some time ago an article in Pro-mobile by an independent subscriber calculated the real cost of DJ'ing a wedding as £450.00 Well there are guys out there doing it still for £99.00 (albeit the starting price only, add the add on's and you get a price nearer to the £450.00 mark) My attitude to clients is to discuss with them their requirements. Calculate a price that allows for all of my costs covered and a fair return for my time. setting budgets early with your client allows for a realistic price to be calculated. Recently the findings are that a number of clients try to hold a date under the pretense of booking and then continue to find someone cheaper. For the past ten years my marketing policy is that bookings are taken on a first come basis and we don't hold dates for anybody. Once a booking is accepted we don't accept any other bookings for the same date, albeit, it may be offered at a higher price.(It's all about reputation) My advice to any established or budding DJ is, BE LEGAL and hold out for your price. Agents don't show loyalty to any one act unless you are a known entity and are in demand. My wife made a very erudite observation. WHY DO BRIDES WANT THE CHEAPEST PRICE FOR SOMETHING SO IMPORTANT, CONSIDERING THEY PAY £500 FOR CAKES! I've turned down loads of work from venue managers that want to book me, as the quality of DJ's has greatly reduced by the ease of music and poor equipment being readily available. in addition I take into consideration the logistical problems, no free parking for the van close to the venue entrance then I turn down the gig. kind regards Crl